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As shown in the first section, synthetic worlds offer a very actual and interesting research arena for socio-cultural sciences. In this sense, ethnography is one possibility to gather qualitative research data, as described by Geertz (1973): a socio-cultural fact must be embedded in a [...]

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In this first section, this article will outline the current research that is conducted in synthetic worlds. As it shows, many of them are situated in the frame of socio-cultural sciences. The presented works does not include all works in this field, but [...]

by Marek Buzinkay and Dr. David Moore, Leeds Metropolitan University
Abstract
This paper discusses ethical considerations regarding ethnographic research in synthetic worlds. The main question is what kind of ethical approaches do researchers apply when they investigate social artifacts and behavior of players and/or their avatars in so-called virtual or synthetic worlds.
This paper shows that, besides some [...]

As someone new to ethnography in general, to virtual ethnography in special, I sought for introduction as well as critical analysis of a qualitative data method. I read a couple of very good books from my library (and finally end buying a few of them) - one of them is Soyini Madison’s Critical Ethnography.
This book [...]