MBI Blog

Marketing wird oft mit Werbung gleichgesetzt. Dass Marketing mehr drauf hat, als nur Botschaften zu transportieren, dass kann man unter anderem auch hier nachlesen. Im selben eBook habe ich mich aber an John Jasinski gewandt, der seinerseits beim Londoner Idea Store für Werbung per se zuständig ist. Hier ein Auszug aus dem Interview.

Mark Buzinkay: Was war der Grund, die öffentlichen Bibliotheken in London in dieses neue Konzept zu „zwängen“? War hier ein altes Bibliotheksimage, das man los werden wollte, (mit-)ausschlaggebend?

John Jasinski: The Idea Stores are new purpose built buildings and current public demands have been accommodated in the design.

The exterior facade presents a modern image and in this sense is different from the traditional library image but on the inside all of the traditional library functions are available, alongside IT facilities, class rooms and cafe facilities.

The location of the Idea Stores has been crucial to their success. Idea Store Whitechapel, for example is located in a busy shopping area with a street market in front and a large supermarket behind.

The main objective behind the Idea Store development was to stop the downward spiral of declining usage followed by declining funding of the libraries and lifelong learning services. In this the project has been a great success. In it’s first year Idea Store Whitechapel had a 300% increase in visitors, a 100% increase in learning participants and a 30% increase in book loans in comparison to the ‘traditional’ services it replaced.
Mark Buzinkay: Wo sehen Sie den größten Wandel, den dieses neue Konzept bewirkt hat?

John Jasinski: The main change is in the surroundings are users find themselves in. The buildings are contemporary, clean, bright, spacious and inviting with a greater range of services than before.
Den Rest des Interviews gibt es im eBook “Ratgeber für Bibliotheksmarketing”.

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